Fatties Selling Nikes

I guess there's been a slight shift in marketing strategies. Adverstising agencies are using more and more "real people" to sell anything from underwear to tuna. I guess they want to have the consumer relate more to the product if they can see a resemblance to themselves in the adverstising. Nike recently jumped on the bandwagon by releasing a few adverstisements focusing on "big butts" and "thunder thighs". Good for them, finally fatties around the nation can go out and buy their Nikes without feeling like they are committing a capital offense. No longer will they be subject to shouts of "Hey fattie! What're you doing with that Nike? You can't eat that!" or "Hey chubbs, you can't pay for that with backfat".

What, that doesn't happen in real life? What kind of psychotic parallel universe do you live in? Pfft! Whatever. Here's a sample of the ads that Nike is using.