Thursday, January 08, 2009

The Dangers of Leaving Seller Feedback on Amazon

I did a large chunk of my Christmas 2008 shopping on Amazon.com. For the most part, it was convenient, speedy, and affordable. When I was buying things directly from the company. But one item, the i-Dance Walle, was sold out through Amazon, and I had to purchase it from one of their partner retailers for double what it would have cost if I had bought it directly from the online retailer.

And I was fine with it, because I knew the gift would be loved by the recipient. So, when I got an e-mail from Amazon asking me to rate the transaction, even though I had felt robbed a little, I went ahead and gave this retailer, "Buy 4 Less Shop" a 3 out 5 stars. A neutral review. Which, in retrospect, I'm feeling I was extremely generous with.

Fast forward to today. I open my e-mail, and I get this in my inbox:
Greetings!

Recently I've noticed that you left us neutral feedback for this
order, stating that "The item arrived on time. Not sure why the seller goes by "Buy 4 less" as I had to pay just about double for what this item cost. But whatever, no one else had it." Please understand, that in order for us to be able to provide our customers with great service and convenience of online shopping some items we sell are sold at over retail price. It might look like we making out as bandits on this sale, but please trust me, we do not. Let me explain - Amazon.com charges us 15% of each sale amount, including shipping charges, so all
we received from Amazon.com after fees was $33.90. Actual shipping expense was $5.29, that leaves us with $28.61. Our purchase price was $21, so that leaves $7.61 BEFORE any of our internal expenses and taxes that we have to pay, so that leaves us with nowhere near a double profit.

If we would set our price any less than it was we would be selling at a loss and no business can operate like that. We did everything we promised, delivering your purchase promptly (your purchase was made on 11/29 and delivered on 12/04) and in the condition described.

We really would like to ask you to reconsider your decision and remove the feedback you left for us as it is damaging to our business. We would greatly appreciate if you did. You can do it in one easy step by following this link :

https://www.amazon.com/gp/css/summary/edit

You will find a feedback section two-thirds of the way down the page. To remove feedback, please click on the "Remove" link

Looking forward to hear from you,

XXXXX
Buy 4 Less Shop
You can see my original review in the body of their e-mail. I italicized it for better viewing. This store is pretty much telling me to go back and delete the feedback, because they explained to me why they overcharged me and because the item arrived on time. Everything in the transaction went through fine. That's why I gave them the 3 out of 5 stars. I just wasn't happy with the price that I had to pay, but I'm still entitled to letting people know that even though everything went according to plan, I was a little dissatisfied with the actual price I had to pay. Here's my e-mail response to them:
Thank you for explaining your business practices to me. The review/seller feedback will still stand. It is, after all, my opinion, and I am entitled to it. Furthermore, a neutral review is not a negative review, so please don't make me re-evaluate my opinion again. But it is by your store's own admission that you overcharged me for this product. I understand that "Buy 4 Less" does not like what I said, which is why I'm getting this e-mail, but they have to understand that we live in a free country where anyone can say anything they want so long as it's the truth. And the truth is, you overcharged me to cover your business expenses.

Looking forward to not hearing anything else about this,

Jaime
Neutral Consumer
From now on, I'm only buying shit online from Amazon directly. At least when you give them a review, they don't send you a pussified e-mail asking you to go back and silence yourself because they don't like your opinion of their services. I have no ill-will or bad feelings towards "Buy 4 Less Shop", but because of this e-mail, it's going to further cement my resolution to not buy anything from them ever again.

One last thing before I go. Amazon.com (which has a partnership with Target) had it for $19.99, so you can see, from their excuse: "we would be selling at a loss and no business can operate like that" doesn't really hold any water. Apparently, Amazon.com and Target can operate like this and they're still in business.

207 comments:

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Anonymous said...

Sorry Jaime, you're totally in the wrong here and acted like a child.

Amazon Seller in past said...

As a past amazon seller they suck. They hold money when suspended for 90 days, and dont pay after that. I am trying to get money out of them but is hard.

I feel bad for amazon sellers as they can get ripped off by the customer so easily

Anonymous said...

Holy smokes, the sellers sure are made at you for posting this online, aren't they?

If you regularly purchase at near retail price, and re-sell the hot "new widget of the month" on Amazon for twice or thrice the price, don't be surprised when people give you neutral feedback on the price. You're trying to make a quick buck, and your greed is showing. This seller, from their response to Jamie, shows exactly that greed.

To the one using bible verses as "proof" that Jamie is somehow a bad person, let's go with "Jesus vs. the money changers at the temple" as "proof" that some sellers are taking things too far.

And the "Jamie must be mentally disturbed narcissist" comment... Oh, boy, talk about pot calling kettle black.

If you're buying from the manufacturer, and reselling on Amazon that way... well you paid wholesale prices, so you won't have to charge 2x to make what most would consider a "fair profit".

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Anonymous said...

I agree with the vast amount of feedback you're getting on this. If you agree to a price, leaving bad feedback because you didn't like the price isn't very cool. Amazon essentially gutted main street and threw main street a bone with the 3rd party marketplace. So you're essentially damaging mom and pop shops leaving neutral feedback, simply because you didn't like the price. That's not fair. What the seller told you about the fees and everything is true. They likely only netted a couple bucks on the deal. So leaving bad feedback, damaging their business, potentially getting them kicked off of Amazon, which would likely lead to people getting fired, is a pretty low thing to do. It's almost IMPOSSIBLE to get people leave feedback on Amazon, so the bad feedback overwhelms the good very quickly. Especially now that Amazon has stopped pinging buyers for feedback. Most feedback over the past few months has been bad. We've done thousands of transactions in the last month, representing over $40,000 in sales on Amazon, and we've received .02% of transactions with feedback. That's insanely low. So one negative comment has an out-sized impact on sellers on Amazon. Admittedly their feedback system is utterly broken.

I hear your points, but I just think you're wrong. I think you're hurting these very small sellers a lot more than you think you are, and if you didn't like the price, you really just should not have purchased the item. You're an adult, you can choose to put bad things into the universe or good things. I don't think you did a good think.

The Admiral said...

Jaime is in the right here. I can’t believe the rest of you people call yourselves professionals. How mature, anonymously harassing some guy whose blog you decided to read. If Things are so hard for you on Amazon, stop selling on it. If you can’t afford to stop selling, then you’re clearly a bad salesman in the first place and should change careers.

Educated Amazon Buyer said...

You chose to pay their price, you did that! So why go complain about buyers remorse? Why didn't you just return it and then buy the one from Target? So many holes in your complaint that I don't blame the seller at all. After all like you said, it is a free country and you can choose to pay what ever you want to whom ever you want. You choose to pay this seller then complain
Funny, LMAO.

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