Smart-Vertising - Apple Taunts Vista

I love these Apple commercials. I'm just a Mac-geek I guess. And it's not just some un-warranted shot at the process of upgrading Vista. My step-father is thinking about updating his computer so he can run the new operating system and it's most likely going to cost him in the 4 - 5 hundred dollar range. Also, the ad below is another clever way of pointing out just why Apple is better than PCs.